Got Spam?
September 16th, 2007 by Rose Rosetree
Even a specialist in shallow perception could get fed up with spam. For no other type of reading have I hired someone else to serve as a bouncer. Okay, Mr. Microsoft Junk Mail isn’t exactly human but then maybe most of the spam senders aren’t either.
Now that I have a blog of my own, I would like to include the occasional spam story (both mine and yours, so remember your standing invitation to comment and/or to Guest Post). My college training as an English Major doesn’t get as much use as it once did, back when I wrote papers on those big sellers of sexual performance drugs, Herbert Spenser, John Milton, and Virginia Woolf.
So today I will deconstruct the most interesting spam to reach me in a good long while. And I do mean long:
Have you ever longed for a costly Watch?
No, I have never longed for a costly material possession of any kind. Partly, it is my lifestyle as a privileged, middle-class American. Never have I been hungry enough to long, say, for a Happy Meal.
By disposition, I’m not a stuff-longer anyway, and neither (thank God) is my husband. For example, buying a car, when absolutely necessary, we will “long” for whatever Consumer Reports tells us would be a good deal.
So when that spam streaked past my filter, informing me about the allure of a “costly Watch,” I thought it was hilarious. Several copies were forwarded to my closest friends. Click onto forward for a few emails, then subject forgotten, right?
Wrong, if you click forward on the cosmic time computer by a couple of weeks. Rose goes off to a Gem and Jewelry Show in
What did we want? I was in the market for a chain, maybe a lapis necklace. Linda just wanted “something fun,” and with her only children, twins, leaving for college, she was entitled. Linda and I went off to our hunt-and-gathering.
Who knew that we would eventually shop for watches? Years ago, I found a reliable Seiko. Amazingly, I have managed to not lose it. Nor have I strained its capabilities by trying to wear it on both wrists at once. That would be good enough for me, normally.
Except at this expo, I bumped into my buddy Pat. She raved about—of all things—the cute watches for sale. One bustling and acquisitive hour later, I stood before a booth with absolutely gorgeous watches. Both Linda and I started to drool through our eyes. Prices were reasonable, the selection extraordinary.
Linda bought five (most for gifts), and I found two cute ones for me-me-me.
The implications didn’t hit me until the next day, hand-deleting more spam that got away from Mr. Microsoft Junk Mail. Imagine, not one but two “costly” watches! Could I be more persuadable than I knew? Or had I just cleared out one unexpected longing, and done it cheap?



Rose,
I know that you consciously merge with people, not watches! Does this experience point to the effectiveness of subliminal advertising that touched in to one unexpected longing?
I find that I cannot wear watches on my person, no matter how good or cheap they are. They fail to keep time.I make appointments by the clock on the walls and in the car.
By the way,you are very photgenic, Rose. I am not.
Envy…:-)
Colleen, that is the big question, isn’t it? Not until I was back home with my watches (or should I say “Watches”) did I make the connection.
Wouldn’t it be strange if some of the spam we deleted got to us anyway?
Once I trashed a job offer thinking it was spam without even noticing what it was really, since there wasn’t anything clear in the subject line, then at the interview I was asked to my surprise what had happened with that e-mail. I told that boss that I probably thought it was spam, the other explanation being that my mail-server sometimes bounces messages. Guess how pleased he was to hear that! I have the habit of trashing all messages without clear subject lines and if they can’t do even that they are probably not the ideal employer.